Dmytri Kleiner is an artist working with hypermedia and collective production within contemporary infrastructures.
The asym.me/tric project recovers the practices of the Soviet avant garde. Drawing on the Constructivist and Productivist ideas of Alexander Rodchenko and Vladamir Mayakovsky's Reklam-Konstruktor to create advertising as a way of directly developing the relations of production.
Zero, by Dmytri Kleiner, arrives at the minimal possible art campaign using the medium of digital marketing. The visual is a white square, and the call to action is an email address submission box. Visiting the artwork collects information used to create the effect of the artwork following you to other sites on the internet using retargeting.